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Off Beat
branding identity music start up

The Challenge: Build a new music start up brand that showcases emerging new talents away from the mainstream market in innovative ways.

The Solution: I developed the idea of a music platform and community that links music and travel to natural destinations. Off Beat is all about the unconventional. It celebrates the diverse, exciting nature of emerging music by proposing unconventional destinations as the location for live events.

Off Beat is an ethos, a place where wild minds are encouraged and outsiders are at home. A new music platform for non-conformists and true self expression.