Freelance Art Director
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Prev: Art Director @ Bandier

My name is Estefi Panizza, I’m a senior graphic designer & art director living and working in East London.

I’ve always been fascinated by beautiful things - the love and passion that goes into making them.

I specialise in branding, art direction and web design. I have more than 5 years experience working for the fashion, wellness and high end industries. My passion is creating powerful brand experiences from the ground up. My design style is inspired by contemporary art, fashion and music.

I partner with brands to bring their stories to life, through a combination of strategic thinking and the creation of memorable design. I'd love to work with you to help you grow the business and create design that is beautiful, brave and exceeds expectations.

— Selected Clients

  • Sweaty Betty
  • Death To Stock
  • Clinique
  • Clokkemaker
  • Bandier
  • Flowerbx
  • Numoon
  • Fenalla Jewellery
  • Maya
  • Dearest
  • Mamma Wellbeing
  • States of Mind
  • Oppo Brothers
  • Macrame
  • Leve Restaurant
  • Poster Haus
  • 21/25 Magazine
  • East To West Capital
  • Sundance
  • Meiyume (DB)
  • Kaleidoscope Trust (DB)
  • Education Support (DB)
  • Logic (DB)
  • Swarovski (DB)

— Featured In

— Services

  • Art Direction
  • Visual Identity
  • Creative consultancy
  • Editorial Design
  • Digital Design
  • Web design & development
  • Packaging
  • Campaigns and activations

If you would like to contact me regarding a project please email.

+44 (0) 7931372167
@estefipanizza Linkedin

Graphic Design / Art Direction


GIA PANTA is a sensory playground for everyone.

For people of all types, to discover, to taste, to see and to listen. GIA PANTA is a meeting place for intrepid explorers of culinary lands, and a space for strangers to find each other and no longer be strange anymore.

It’s a second home to those in the day and a place you always find yourself at night. — Art Direction & Graphic Design

Sweaty Betty

Long term contract as a Senior Designer within the design team at Sweaty Betty, I had the pleasure to work across emails, social, campaigns and the brand identity for the new SB Concept Store in Battersea Power Station.

I managed a team of 7 in-house & freelance designers, presented brand activations to senior leadership and was in charge of coming up with the look and feel for promos, activations and partnerships. — Art Direction & Graphic Design

Sweaty Betty

I worked on the brand identity and look and feel for the Sweaty Betty first concept store ‘The Powerhouse' at London’s Battersea Power Station. The store captures a feeling of strength and energy, so the visual identity needed to reflect this and we did this by utilising the new colour developed in collaboration with Pantone alongside high energy imagery and an animated typographic treatment. — Art Direction & Graphic Design

Death To Stock

DTS is a global subscription platform that provides on-trend digital assets to a community of 550,000 subscribers. As art director I develop concepts for image drops and produce them from start to finish, this includes building a production team of photographer, stylist and make up artist. To date I have produced 6 shoots around the world which were all greatly received by the platforms audience.

Alongside this role I also built the strategy, look and feel for regular marketing and social communications across email and instagram. — Art Direction & Production — For Death To Stock, Photos Martin Pisotti, Mar Boerr

Clinique Metaverse

Clinique was named one of the hottest brands for 2022, after the launch of their Metaverse campaign. The campaign focuses on creating optimism in the Metaverse and lead Clinique's mission to Be in the Service of All Skin. I was responsible for the creation and development of the main concept for the campaign as well as directing a team of 3D creators, designers and animators. — Art Direction, Creative Concept and Creative Lead — Work done via Clokkemaker

BANDIER x New Balance

The New Balance x BANDIER collaboration captures the power of women who move through the world with style and ambition. The campaign featured DJ Millie who uses music to move her world, while inspiring the next generation of creatives to move their world their way. — Campaign Launch, Art Direction, Graphic Design

BANDIER x Sustainable

For the launch of the BANDIER Sustainability Edit, I designed & developed an identity to run across all campaign content. The identity aims to reflect the ethos of sustainable activewear and the launch of a capsule collection made from recycled yarn. The design looks at how technology can be used in a positive way to help with sustainability. I wanted the design to bring a bold and bright look, steering away from the traditional view that sustainble needs to be earthy and plain. — Campaign Launch, Art Direction, Graphic Design


Everyones favourite tank was brought back with friends. The everyday classic Rivington is the must have essential, and it really is everyone's favourite. The design reflects the simplicity and functionality of the garment. Yet the injection of colour, movement and editorial style brings new life into Bandier's most popular product. — Brand Identity, Campaign Launch, Art Direction, Graphic Design

BANDIER x Sincerly Jules

In collaboration with Sincerely Jules, we designed the ultimate Spring collection, full of soft colors and sweet prints. Inspired by the natural colors of Southern California.

We wanted to build momentum around the launch of the Sincerely Jules collection via powerful storytelling that shares Julie’s story and the inspiration behind the designs to bring the capsule to life. — Campaign Launch, Art Direction, Graphic Design


Brand creation, art direction and packaging design for a new women's nutritional supplement. Coming Soon.

Photo by Clara Cohen

Mamma Wellbeing

Rebranding, art direction and digital design for the boutique wellness platform, Mamma. Dive in and discover the one stop shop for wellness. Website: Ben Longden ∆ Visit website

Sundance Juice

Brand development, art direction and packaging design for a high end juice press in London. Work via: Umbrella Studios

21/25 Magazine

Creative concept and visual identity for a new edititorial platform showcasing emerging creatives in the field of fashion and art.

This edition: Identity and self image, it is all about how we construct a body as human beings. This process is not only biological but requires philosophical and psychological operations. The body is a puzzle we create, a house we live in and the temple of our shapes.

States of Mind

Visual Identity, art direction across print and digital for States of Mind. A progressive mental health organisation creating a better future by involving young people in the process of change. Photography: Andree Martis ∆ Website: Ben Longden ∆ Visit Website


Editorial design and digital design for the first global flower delivery service. Creating and curating design for digital, social and ecommerce channels. Flowerbx is an online flower delivery service that sources the freshest flowers, direct from growers.