Sana Jardin

Art Direction — 2023/24

Re-positioning and re-branding for Sana Jardin Perfumes. This shoot encapsulates what it means to be on a transformative journey and how SJ embodies modern alchemy in the lives of women. Alchemising energy to embrace change and alter frequency with mood-raising fragrances. The brand takes the power of petals and transmutes their life force onto people’s skin, honouring the ancient modality of flower healing.

Photographer: Franco Dupuy & Vicky Polak Videographer: Santiago Bernaldo De Quiros

Speedo — Fastskin Campaign

Art Direction — 2024

Photographer: Richard Johnson

Death To Stock — Sojourn

Art Direction — 2023

Creative Concept & Art Direction for Death To Stock to capture the feeling of travel and remote working through the lens of high fashion & luxury.

The trend Sojourn- originally meaning a temporary stay- redefines work as a permanent alignment with personal values and lifestyles. It advocates for careers that resonate with one's interests and passions, transforming professional endeavours into extensions of personal identity. This new luxury measures success by how well work harmonizes with personal fulfilment.

Photographer: Franco Dupuy

Death To Stock — Rebel Prep

Art Direction — 2023

Creative Concept & Art Direction for Death To Stock, this editorial embodies the spirit of unity through diversity, where unique individuals come together, bonded by their passion for football.

This trend celebrates how the sport transcends differences, merging distinct skills and personalities into a harmonious team. In an increasingly digital age, offline interactions and sports like football are becoming vital social connectors. Rebel Prep is a testament to the power of collaboration, showing that when diverse minds unite for a common goal, extraordinary things happen.

Photographer: Franco Dupuy

Death To Stock — Raising The Game

Art Direction — 2023

Creative Concept & Art Direction for Death To Stock. This drop is all about dreaming big and living large. It's a trend that encourages people to push boundaries, embrace extravagance, and pursue their wildest dreams with gusto. Whether it's in fashion, travel, or personal pursuits, this trend challenges the status quo by redefining what it means to live life to the fullest. It's about indulging in opulence, surpassing limitations, and creating a lifestyle that's uniquely lavish and uniquely yours. So why settle for ordinary when you can raise the game and live a life that's truly extraordinary?

Photographer: Franco Dupuy

Death To Stock — Hazy Eighties

Art Direction — 2022

Step into a retro reverie with the captivating trend of "Hazy Eighties." Transport yourself to an era of neon lights, synth-wave beats, and vibrant aesthetics that evoke a sense of nostalgia and fantasy. Immerse yourself in a world where bold fashion, iconic movies, and iconic icons reign supreme. It's a journey back in time that allows you to experience the dreamlike essence of the 80s and embrace the limitless possibilities of your imagination.

Photographer: Ivan Resnik

Death To Stock — Every day objects

Art Direction — 2022

Every object tells a story. The object, when enchanted, through unique experience, becomes our memory. When brought together by someone that appreciates their beauty, we are reminded of this journey. Every moment of our lives is shown through these objects and the stories they carry with them.

Photographer: Daniel Faro

Sweaty Betty

Art Direction — 2023

Brand identity and look and feel for the Sweaty Betty first concept store ‘The Powerhouse' at London’s Battersea Power Station. The store captures a feeling of strength and energy, so the visual identity needed to reflect this and we did this by utilising the new colour developed in collaboration with Pantone alongside high energy imagery and an animated typographic treatment.

CD: Jessica Wells

BANDIER x New Balance

Art Direction — 2022

The New Balance x BANDIER collaboration captures the power of women who move through the world with style and ambition. The campaign featured DJ Millie who uses music to move her world, while inspiring the next generation of creatives to move their world their way.