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Working as a freelance art director for Sweaty Betty across digital, stores, social. I helped coordinate a team of designers and creatives, to deliver high quality fast paced work that the business needed. — Art Direction & Graphic Design
I worked on the brand identity and look and feel for the Sweaty Betty first concept store ‘The Powerhouse' at London’s Battersea Power Station. The store captures a feeling of strength and energy, so the visual identity needed to reflect this and we did this by utilising the new colour developed in collaboration with Pantone alongside high energy imagery and an animated typographic treatment. — Art Direction & Graphic Design
I teamed up with Death To Stock to art direct a series of campaign shoots. DTS sells trends and stock images to the world leading brands, and this needed to be kept at the forefront of the shoot concepts. I casted and styled the models whilst also scouted the locations of the shoots. From concept to execution I have been working on more than 5 packs for DTS around the world. — Art Direction & Production — For Death To Stock, Photos Martin Pisotti, Mar Boerr
Clinique was named one of the hottest brands for 2022, after the launch of their Metaverse campaign. The campaign focuses on creating optimism in the Metaverse and lead Clinique's mission to Be in the Service of All Skin. I was responsible for the creation and development of the main concept for the campaign as well as directing a team of 3D creators, designers and animators. — Art Direction, Creative Concept and Creative Lead — Work done via Clokkemaker
The New Balance x BANDIER collaboration captures the power of women who move through the world with style and ambition. The campaign featured DJ Millie who uses music to move her world, while inspiring the next generation of creatives to move their world their way. — Campaign Launch, Art Direction, Graphic Design
For the launch of the BANDIER Sustainability Edit, I designed & developed an identity to run across all campaign content. The identity aims to reflect the ethos of sustainable activewear and the launch of a capsule collection made from recycled yarn. The design looks at how technology can be used in a positive way to help with sustainability. I wanted the design to bring a bold and bright look, steering away from the traditional view that sustainble needs to be earthy and plain. — Campaign Launch, Art Direction, Graphic Design
Everyones favourite tank was brought back with friends. The everyday classic Rivington is the must have essential, and it really is everyone's favourite. The design reflects the simplicity and functionality of the garment. Yet the injection of colour, movement and editorial style brings new life into Bandier's most popular product. — Brand Identity, Campaign Launch, Art Direction, Graphic Design
In collaboration with Sincerely Jules, we designed the ultimate Spring collection, full of soft colors and sweet prints. Inspired by the natural colors of Southern California.
We wanted to build momentum around the launch of the Sincerely Jules collection via powerful storytelling that shares Julie’s story and the inspiration behind the designs to bring the capsule to life.
— Campaign Launch, Art Direction, Graphic Design
Brand creation, art direction and packaging design for a new women's nutritional supplement. Coming Soon.
Photo by Clara Cohen
Rebranding, art direction and digital design for the boutique wellness platform, Mamma. Dive in and discover the one stop shop for wellness. Website: Ben Longden ∆ Visit website
Brand development, art direction and packaging design for a high end juice press in London. Work via: Umbrella Studios
Creative concept and visual identity for a new edititorial platform showcasing emerging creatives in the field of fashion and art.
This edition: Identity and self image, it is all about how we construct a body as human beings. This process is not only biological but requires philosophical and psychological operations. The body is a puzzle we create, a house we live in and the temple of our shapes.
Visual Identity, art direction across print and digital for States of Mind. A progressive mental health organisation creating a better future by involving young people in the process of change. Photography: Andree Martis ∆ Website: Ben Longden ∆ Visit Website
Editorial design and digital design for the first global flower delivery service. Creating and curating design for digital, social and ecommerce channels. Flowerbx is an online flower delivery service that sources the freshest flowers, direct from growers.
