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identity pets website

The Challenge:
Create an accessible website for pets.

The Solution:
I developed the idea of a cat protection and adoption community platform called Neko. Neko connects cat lovers and with the animal shelters and volunteers who are looking to find them new homes. So you can find the cat of your dreams, and cats can live healthy, happy lives, easily.

The name Neko was inspired by the popular Japanese cat figurine Maneki-Neko, which is typically believed to bring such blessings. The platform honours cats in the way Japanese people do, taking care of them and seeing them not only as pets – but as symbols of positivity, good luck and joy.

I developed the brand strategy, tone of voice and visual identity for Neko – positioning the brand as a passionate caregiver that radiates warmth, kindness and safety.